Havas Village Amsterdam
We love to use our expertise to empower brands and organisations that are guided by a clear mission. A mission that leads to success, but never at the cost of anything or anyone.
We are a crew of 125 talented people energetically collaborating to create impact. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated and broadly deployable. Because there's nothing we can't solve together.
For the last fifteen years, Havas has been dedicated to understanding and building Meaningful Brands™. Our new Meaningful Brands™ report is a landmark study of brand value which interrogates new behaviours, shifting cultural dynamics, and priorities for people, businesses and brands in a complex world. The latest study – surveying 91,000 people across 10 global markets, along with 1,300 brands across 42 categories, reveals:
of people surveyed are tired of brands pretending they want to help society when they just want to make money
think that the world is going in the wrong direction, at a global level
believe that brands should be doing more to improve and support their personal health and well-being
The role of our Meaningful Brands™ study is to explore these shifts. At their best, meaningful brands win people’s loyalty; they occupy a bigger space in culture; they have a deeper resonance in people’s lives; and they set themselves up for the long-term win. They combine purpose with customer centricity to not just grow, but “Grow Well” - giving back to the people and the planet. In many ways the expectations of brands have never been higher. And we think that’s a good thing.